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The olympic medalist program follow enterprise build a new program eliminate current 3-level system focus on simplicity and convenience olympic rent-a-car kevin kwon nicole hensley alexander larson johnson leonardi elle reed sarah yoon options recommendation retain current program. The marketing and operations managers for olympic rent-a-car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor the competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates olympic.